In the business world, it’s easy to confuse similar terms and concepts. For instance, data management and database management ”“ they seem pretty similar, at least on the surface. However, there are some significant differences here. They’re really not the same thing at all. For managers and decision makers within a business, knowing the difference is vital.
The Differences between These Concepts
Data management is nothing more than the use of data you have available to you. Database management, on the other hand, is the maintaining and management of the ”œbox”� that houses that data.
You can actually draw a pretty similar comparison between your use of your body and your doctor. You know how to move your arms, how to walk, run, speak and eat. You use data (subconsciously) to do this. Your brain controls your limbs, your breathing, your speed and everything else, while simultaneously allowing you to think about something else. This is data management. You’re using data to control your body.
Your doctor, on the other hand, knows how to care for and maintain your body. He or she is like your car’s mechanic ”“ tuning your body up when a problem arises. However, he has nothing to do with the uses of your body and how your mind operates your limbs and features.
Applying These Concepts to Your Business
Your data management and database management needs are different. You need two different individuals here ”“ one to handle your data management needs, and another to maintain and manage the database itself. To be clear, they CAN be done by one person, but that individual needs both skillsets. Because data management and database management are completely different, doing both requires significant training, education and experience.
A data manager understands your organization’s goals, mission and your business as well. He or she knows what your company or organization provides to customers and clients, and how those services or products are utilized. In addition, your data manager knows exactly how your organization’s data can be utilized to improve a range of things that further your goals, including identifying new opportunities, making vital improvements to communications, boosting marketing and more.
On the other hand, your database manager knows the nuts and bolts of your database software or platform. He or she knows how technology affects your data and the storage and access of that data. Your database manager also knows industry-best practices for database and information management, how to integrate different data storage solutions, and how to ensure access to data for pertinent employees or management members throughout your organization.
As you can see, data management and database management are very different. Because of the disparate skills required here, it’s highly advisable that you have separate individuals for each role in your organization. Finding one person who has the knowledge, training, experience and ability to stay up to date in both areas is difficult to do. Take the time necessary, analyze your needs, and hire the right professional for your situation.
– Data Czar @ DEO
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